Our Mission: To work with consumers and their buying habits to create incentives for businesses to do increasing amounts of good for the world.
What We Do: We compare brands. We find out which experts consider which companies most socially and environmentally responsible (crunchy). We aggregate those expert opinions. We ask a community of crunchy consumers which expert opinions they trust most. And we give users an easy way to see whether they ought to buy Crest toothpaste or Colgate.